'Endurance Crib' gets a double shot

Among the more innovative amenities that Mammoth offered to athletes last summer was the “High Altitude Training Crib.”
It offered endurance athletes a chance to come up to Mammoth and train for whatever sport they were into.
That included running and cycling, as well as a facility that could be used by triathletes.
This year, it’s back.
Renamed The Endurance Crib, it’s a luxury Snowcreek condominium that sleeps eight and will serve as a complementary endurance base camp for athletes who want to spend a week training at altitude.
“The Crib was met with great interest last summer so we’re bringing it back for elite athletes to experience Mammoth in 2012,” said John Urdi, Executive Director of Mammoth Lakes Tourism.
“With the London Olympics right around the corner and thanks to our Olympic hopefuls, we’ve also extended invitations to the men’s and women’s Olympic track and field coaches to help prepare athletes for the summer games.”
Last year a number of top athletes took advantage of The Crib and discovered Mammoth:
• Three-time 3X U.S. Pro National Road Champion and Giro d’Italia stage winner, “Fast” Freddie Rodriguez, from Berkeley.
• Leslie Patterson, the 2011 Xterra Women’s World Champion
• Andy Jaques-Maines, pro bike racer and former U.S. Cyclecross National Champion
• The Canadian National Track (Cycling) Team
Last month, at the Olympic Marathon trial in Houston, Urdi hit the pavement, extolling Mammoth in general and The Crib specifically.
A proponent of social media and word of mouth, Urdi—as early as last summer—worked the phones and the networks to make contact with the endurance athletes.
“The word of mouth gets out there. It’s been productive. The people who were here tweeted out a lot of pictures, and they’re all over Facebook.
“What we want is to make it a self-sustaining program,” he said at the time.
Many of the most elite runners in the world already call the region home as members of the Mammoth Track Club. This includes Meb Keflezighi, winner of the 2012 U.S. Olympic Marathon trial, who will represent the U.S. this summer in London.
“I’ve chosen to call Mammoth home because it’s an incredible training base, from which I’ll be preparing for the summer Olympics,” Keflezighi said in a news release this week announcing the reopening of The Crib.
“I know from experience the Mammoth Endurance Crib is a phenomenal opportunity for athletes. When you’re here, practically every inch of your backyard is a training ground challenging you to be the best you can be.”
Other elite athletes who call Mammoth home include 2004 Olympic Marathon Bronze Medalist Deena Kastor (sixth in Houston last January), and Josh Cox, who broke his own 50k U.S. record in 2011.
Elite Ironman professional triathlete Chris Lieto has also used Mammoth as a training base in preparation for the Ironman World Championships in Kona.
Urdi said for more information about the Mammoth Endurance Crib, contact Chris Lyman at chris@lymanpr.com or (707) 256-3948. For more information about Mammoth Lakes, visit www.visitmammoth.com.