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Tallus promotes Mammoth at ESPY awards

August 24, 2012

Louie Vito, pro snowboarder and former “Dancing With The Stars” competitor, knows Mammoth well but said he was looking forward to staying at Tallus for the first time. Photo/Submitted

Tallus was invited to be one of six vendors in the gifting lounge at the ESPYs on July 10 and 11—ESPN’s annual sports awards show, held this summer in Los Angeles, according to a recent press release.

At the two-day event, athletes, business agents and corporate clients, such as Microsoft and executives from ESPN, got acquainted with Mammoth, some having never been to the mountain resort town before.

“It was great exposure for the town,” said Tallus General Manager Craig Copeland in the press release.

Tallus met with some 200 athletes, and promoted Mammoth (including Mammoth Mountain Ski Area, Sierra Star Golf Course, and other local businesses.)

“All in all, the event was a huge success,” Copeland said. “Our booth was visited by not only the world’s top athletes, but the entire sports business community, which brought amazing visibility, not only for Tallus, but also for Mammoth as a whole. We hope to have many visitors and will be encouraging the athletes and teams to have retreats to Mammoth and also for high altitude training.”

Attendees included Mike Miller of the Miami Heat; Lexi Thompson, the youngest female to win the Women’s PGA Tour at age 16; Lee Elder, Retired Pro Golfer, who was the first African-American to play in the Masters Tournament in 1975; and Louie Vito, a pro snowboarder and former “Dancing With The Stars” competitor.

During the ceremony, ESPN honors athletes and their achievements in a variety of categories. The awards are telecast live nationwide, and in other countries carrying ESPN programming.

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