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Mammothâ€™s newest venue in the art world couldnâ€™t be in a more unusual â€“ or enticing â€“ spot.
On Saturday, Mammoth Mountain Ski Area will open an â€śArt Parkâ€ť in a new terrain park above Canyon Lodge.
The new terrain park seeks to introduce the worlds of skiing and snowboarding to the world of street art.
â€śIâ€™m really stoked,â€ť said ski area spokesman Dan Hansen. â€śIâ€™ve never seen any other mountain do this kind of thing. Itâ€™s a cool way to combine art and snowboarding and skiing.
â€śThe two cultures kind of go together. With the art on snowboards and skis, theyâ€™re interconnected.â€ť
The Art Park will be on the ski run â€śRound Robin,â€ť a blue-green slope accessible by either Chair 16/Canyon Express, or by Chair 4/Roller Coaster Express.
Hansen said the ski hill plans three art exhibits this season, each lasting up to four weeks.
Appropriately, the first project features jumps, rails and boxes, including custom â€śjib-able sculptures.
The park will be curated by AR4T (Artists Republic for Tomorrow) - an art advocacy program in which artists born from youth culture have a place to show their work and be supported with assistance by public outreach and the JLA Project.
â€śSnowboarding has always been about creativity â€“ finding your own line,â€ť said Torrey Cook, AR4Tâ€™s curator.
â€śArt is the exact same. Thatâ€™s why cultures like snowboarding, skateboarding and art have always gone hand in hand.
â€śThe great part about the Art Park is that there are no rules; we can get as creative as we like. The artists can go nuts,
Dustin Del Giudiceâ€“ the person who makes the rails come to life and who is an amazing artist himself â€“ can push the limits, and hopefully the folks who come through the park will have fun and go home inspired, feeling a part of the whole experience.â€ť
The JLA project is a non-profit organization created in 2003 by the late Jeff Andersonâ€™s family to provide skate parks, art spaces and the tools that support children and young adults as they pursue their dreams in art, sport, and education.
The JLA Project helps fund The Brothers Skate Park, 210 AR4T Space, and I Get By With A Little Help From My Friends programs.
The exhibit opens Saturday in conjunction with the ski areaâ€™s â€śNight of Lights.â€ť
In addition, an opening launch party at Hyde Lounge in the Village is Friday night from 9 p.m. to 2 a.m. and will feature collaborative art pieces from the I AM SNOWBOARDING exhibit, music from DJ Rockwell and raffle of a Stomping Grounds Evolution Park pass - a $499 value - with proceeds to the JLA Fund.
I AM SNOWBOARDING is a collaborative art exhibit in honor of Andersonâ€™s 30th birthday.