Mammoth Lakes Tourism is doing its level best to fight smoke from the French Fire.
The smoke, according to MLT, just probably isn't really there, and really shouldn't be discussed in social media.
"Please refrain from posting to social media immediately," MLT exhorted its subscribers in a newsletter Wednesday evening, on the eve of Mammoth's premier summer event, Bluesapalooza.
"While we want to be factual and helpful to potential visitors, we also do not want to spook them unnecessarily.
"Let's take a wait-and-see approach before sounding the alarm on Facebook or Twitter."
Seneca Smith, fire prevention officer in the Mt. Whitney Range District of the Inyo National Forest, said in a news release, however, that smoke from the fire is nothing to mess around with.
"It is likely that the smoke will continue to impact [Mammoth Lakes and June Lake] these areas over the next several days, reducing visibility and affecting air quality."
Smith said on Thursday morning, Aug. 1, that the fire is burning in heavy timber on the Sierra National Forest and is currently 7,024 acres and 10% contained.
The fire itself—flames, that is–is still several miles from the Inyo National Forest and "poses no threat of spread to Eastern Sierra communities," Smith said.
However, Smith said the smoke is likely to be a problem.
"Because of recent weather patterns and wind direction, smoke from the French Fire is pushing east, over the Sierra Crest into the northern portion of the Inyo National Forest.
"Currently, the Mammoth Lakes and June Lake areas are being affected.
"It is likely that the smoke will continue to impact these areas over the next several days, reducing visibility and affecting air quality."
For more information on this fire contact the French Fire Information Line @ 559-877-2605 or check the internet via Inciweb HERE.
Local air quality information can be found HERE.