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Ski Area has San Francisco in its crosshairs

November 5, 2010

San Francisco, look out. The Mammoth Mountain Ski Area’s marketing team is about to descend on The City in a big-time way in about two weeks, promoting the ski hill and this season’s flights to and from San Francisco International.

Howard Pickett, MMSA’s marketing chief, said final plans have not yet been set, but his team is in the final stages of a series of planned efforts, including some kind of public relations “stunt.”

The team is working with Lyman Public Relations, a Sonoma County (Napa) firm.

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