I would like to respond to your editorial “Nice is Hard” in the Mammoth Times March 22 issue.
Your editorial perfectly illustrates a problem some people have in our community. That is the notion that visitors to our resort who are frustrated, upset, or angry about the problems they face trying to have a fun vacation in Mammoth have somehow offended us and therefore forfeit their expectation of good service or even politeness from us.
That idea is simply not true, worse; it is destructive to our reputation and future business.
There is a timeworn basketball strategy that is as simple to understand as it is hard to execute:
Play to your strengths, cover your weaknesses.
Reduced to that formula, basketball is easy to grasp, except when it’s not.
We’ve been thinking about that during the past few weeks, and not just because of the NCAA Basketball Tournament. Rather, we’ve been thinking about it in terms of Mammoth, and Town Manager Marianna Marysheva-Martinez’s push for economic development.