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Archive - May 28, 2013 - News Article

Date

RAW: Erik Forsell, ASICS America, tapped as new chief marketing officer for MMSA

May 28, 2013

Erik Forsell was named Chief Marketing Officer (CMO) of Mammoth Mountain Ski Area this week by Rusty Gregory, the company's chairman and CEO.

In his new position, Forsell will drive all aspects of marketing for the resort including strategy, brand, product development, pricing, distribution and advertising.

“I look forward to the vision and keen perspective I know he will bring to the Marketing team and to the senior leadership of the company,” said Gregory. “We look forward to Erik increasing market demand and materially growing winter and summer visitation to Mammoth.”

Finding the Devils Windstorm

May 28, 2013

Local man on backcountry ice skating trip initially reported the damage

It was a clear, starlit night in the second week of December 2011, and long-time Eastern Sierra photographer John Dittli was hiking from June Lake to Reds Meadow after a backcountry ice-skating trip when he started to notice something strange.

Trees—huge, thick-barked, three-and four-feet-in-diameter trees—down across the trail.

Lahontan cutthroat trout recovery tonight's Green Church talk

May 28, 2013

Bringing back one of California's iconic native trout—under much pressure, controversy, and change—is the subject of the Tuesday, May 28, Sierra Nevada Aquatic Research Laboratory (SNARL) "Green Church lecture."

WHAT: "Lahonton Cutthroat Trout Recovery in the Face of Climate Change" by Dawne Becker Emery, Environmental Scientist, Calif. Dept. of Fish and Wildlife
WHEN: 7 p.m.
WHERE: Green Church, corner of Benton Crossing Road and U.S. 395

Free and open to the public. Seating is limited
For more information contact: Leslie Dawson, ldawson@msi.ucsb.edu
--

Recreation Commish paints a big picture

May 28, 2013

 The future is … in the future

There was no hand-wringing or shortened breaths; no anxiety or rattled nerves.

Rather, the Mammoth Recreation Commission on Tuesday, May 21, engaged in a kind of recreational cartography, aimed ultimately at putting Mammoth’s recreation priorities on a single, easy-to-read map.

“We’re trying to see what the process is going to be,” said Sean Turner, a commission member who was in on the think tank.

Bridgeport visitor center supported

May 28, 2013

After years of wrangling over location and scope, players draft first plan

Bridgeport may get a brand new high-tech, multi-use, multi-agency visitor center sometime in the next few years after years of arguments and disagreements finally gave way to a new spirit of cooperation.

Even better, according to a report by the organizers and proposed anchor tenants, there is a clear consensus that the new facility will be as much a cultural center as an interpretive center; a place for music, art and even an artist in residence.

ATV jamboree offers more backcountry June 11-15

May 28, 2013

Snow has melted from most Eastern Sierra trails, clearing the way for the annual ATV & UTV Jamboree from June 11 to 15.

Based in Walker and Coleville in northern Mono County, there are 20 different guided trail rides, leading riders to summit peaks, scenic vistas, and meadows teeming with wildflowers.

Guests will also learn about the area’s history and enjoy camaraderie with fellow ATV and UTV (all-terrain and utility vehicle) enthusiasts.

Lahontan cutthroat trout recovery tonight's Green Church talk

May 28, 2013

Bringing back one of California's iconic native trout—under much pressure, controversy, and change—is the subject of tonight's (Tuesday, May 28) Sierra Nevada Aquatic Research Laboratory (SNARL) "Green Church lecture:"

WHAT: "Lahonton Cutthroat Trout Recovery in the Face of Climate Change" by Dawne Becker Emery, Environmental Scientist, Calif. Dept. of Fish and Wildlife
WHEN: 7 p.m.
WHERE: Green Church, corner of Benton Crossing Road and U.S. 395

Free and open to the public. Seating is limited
For more information contact: Leslie Dawson, ldawson@msi.ucsb.edu
--

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