August 24th, 2012
If Mono County doesnâ€™t grab the incoming wave of international tourists in the next decade or so, it will be stuck as it is nowâ€”a weekend and holiday destination for drive-up visitors from the Bay Area and Southern California.
If it does, it will have the opportunity to sharply increase the number of visitors that come on weekdays, during the shoulder season andâ€”most criticallyâ€”spend a lot of money while they are here, compared to domestic visitors, according to Mono Countyâ€™s chief economic development manager, Alicia Vennos.
Mammoth Lakes Tourism Director John Urdi came out of Tuesdayâ€™s county supervisors meeting looking like a man at the end of his rope.
â€śI feel like Iâ€™ve failed,â€ť he told the five supervisors Tuesday, as he made the case that the county should contribute at least $100,000 toward year-round air service subsidies next year. â€śIf you do not see the value of air service to you, to this county, to your constituents, after two years, Iâ€™ve failed.
It was supposed to be a hot, sunny week up here.
All the meteorological models showed relentless sun. None showed thunder, lightening, rain.
Yet at about 1:30 a.m. on Wednesday, Eastern Sierra residents sprang from their beds after a crash of thunder started off a spectacular lightning storm that lit the night sky for hours and dumped an inch of rain.
By 7 a.m., when the clouds had cleared, the White Mountains were cloaked in a thick, white blanket that looked very much like snow.
The body of Jacob Adams, 6, who was swept into the Merced River on Wednesday, August 15, was recovered on Thursday, Aug. 23.
Jacob was wading in the Merced River with his ten year old brother, Andres “Andy” Adams, near the Vernal Fall Footbridge on Aug. 15 when they were swept downstream. Andy was pulled from the river by a park visitor shortly after the incident but resuscitation efforts were unsuccessful.
It might not pass the sniff test, as it were, but anecdotal evidence suggests our bears like music.
As first-time events go, last weekend’s Mammoth Margarita Festival entered the summer festival scene with modest expectations.
It is going to take about $1.2 million a year to maintain year-round air service and Mammoth’s tourism chief thinks the best way to pay for it is to add a small fee to every transaction to go toward an air-service fund.
A severe and largely unanticipated drop in lake levels at Lake Mary due to evaporation and other factors may push Mammoth into some outdoor watering restrictions as soon as this week.
The future of a land trade that Mammoth Mountain Ski Area is pursuing for land at the base of Main Lodge may be at risk, according to Mono County Supervisor Vikki Bauer.
A proposed land trade with the U.S. Forest Service for the parcel of federal land needs the approval of Congress, since the forest service does not have enough land to trade to match the value of the property, she said. Congress must get involved when it takes a certain amount of cash to make up the difference in value and land available.
Mammoth Lakes Tourism on Thursday announced a partnership with Nalgene, the American Park Network, and Brita Hydration Station on a plastic bottle trade-in program in support of the Eastern Sierra Interpretive Association (ESIA).