First and foremost and before we get into the nitty-gritty, here’s a collective shout-out and way-to-go for the snow crews, cops, dispatchers, fire crews and PIO Stuart Brown. There are more, too. A fine job on an impossible storm. Yay to all of you! Mammoth Marketing chief Howard Pickett said he was sitting next to a guy who was connecting through SFO from San Diego and spent much of the 35-minute flight pleading for air service to Diego. ...
Better than expected.
Much better than expected.
Really, really great, in fact.
These conclusions by Mammoth Mountain about the success of air service this past year indicate that Mammoth is getting on the map in ways that will benefit not just the economy, but much more.
First, itâ€™s turning out to be a very good investment for both the Mountain and the region, no small matter, given the recession.
â€śWhat we are getting is a $23 million dollar return for a $2.2 to $2.5 million cost,â€ť said Howard Pickett, the Mountainâ€™s Chief Marketing Officer.
While those in Mammoth obsessed about snow last weekend, Mammoth’s Ski Cross star, Johnny Teller, was in Innichen, Italy competing in Sunday’s World Cup race.
Not only competing: Teller made it to the podium for a third place bronze medal, behind winner Scott Kneller of Australia (a former Mammoth Mountain Ski Team racer) and Switzerland’s Alex Fiva.